管理沟通：演讲Making Presentations

To demonstrate: a service, product, system.

To create: an image, strategy.

To entertain: colleagues, outside people.

To sell: a concept, product, idea.

To represent: a group, company, department.

To promote: an attitude, a way of working.

To suggest: a solution, a new concept.

在演讲的整个准备过程中，演讲者思想上要一直想着听众； ● 演讲者要列出其对听众了解的清单 ● 演讲者可以假设 ● 演讲者要抓住并使听众保持对演讲的兴趣和想象力 ● 演讲者要对听众注意力进行再刺激 ● 听众容易记住结构形式清楚并得到重复强调的内容 ● 演讲者通过听众的耳闻目睹进入听众的记忆