IBM 壹灣行銷管理與策略.ppt

Marketing is to discover unmet needs and to prepare satisfying solutions

Marketing is to deliver customer satisfaction profitability

Marketing is defined as the science and art of finding, keeping, and growing profitable customers

The art of marketing is largely the art of brand building

Mission of　IBM Marketing

IBM Marketing Blueprint

Market Intelligence (MI)

Marketing Management (MM)

Distribution Channels Management (DCM)

Integrated Marketing Communications (IMC)

Marketing Operation (MO)

Marketing Planning Process

IBM Taiwan Marketing Operations