思想与战略

Developing an idea

Assessing your idea

Describing your strategy

A couple of wrinkles

1.What is the biggest hassle about this product?

For what subgroup of users . . .

For what subgroup of usages . . .

Etc.

2.What do the Batman movie, roller blades, and Ben and Jerry’s have in common?

3.How would I do things differently if I had perfect information?

4.Where are the search, order entry, and tracking costs a large percentage of total costs?