危机管理crisis management英文版

Crisis management becomes more and more important in the modern business. Similar way but different details when the companies handle their crises may lead to different results. It can be easily found from the case of Clearwater Company and United Drinks as follows.

The products of Clearwater and United Drinks are quite similar, mineral water and soft drink are both drinks. Unfortunately, their products both had become contaminated. These two companies have taken same actions to solve the problem: informing customers, having a press conference, allocating money for dealing with the problem and recall the products. After this misfortune, the sales of Clearwater had increased while United Drinks’ had fallen dramatically. The reasons for this consequence are as follow.