教你如何向客户推销你的咨询业务

“Elaine’s practical zest of ‘yes, you can do it now—here, let me show you how’ takes you by the hand

to build the marketing plan of your business and gets you into action immediately. An easy read and

helpful resource that makes marketing the game to play.”

—Aviv Shahar, president, Amber Network

“What a treasure of proven marketing insights! Elaine Biech has the market cornered on advice for successful

consulting, and her latest effort is rich with tips and tricks of the trade. She asks the right questions

to guide the consultant to a new understanding of a true marketing approach. I recommend this

book to every consulting professional as a must-have reference.”

—Rex Gatto, Ph.D., Gatto Training Associates

“The subtitle of this book could be ‘The Great Idea Dream Factory.’ Imaginative tips fill each page.

Elaine’s marketing lessons are useful and easy to apply to every consulting practice. If you are starting

a career as a consultant Monday morning, be sure to read this book by Sunday night.”

—Jean Lamkin, director of career development, Landmark Publishing Group

“For anyone who has had a great service or product, you learn painfully fast that it’s the marketing that

makes it viable. This book is a great ‘how to’ in making marketing easier and more engaging than you

thought possible. I have been a client of ebb associates for years and have personally experienced these

‘tips.’ The actionable tips in this book make ebb stand out from the crowd.”

—Shirley Krsinich, executive and management talent consultant, American Family Insurance

“I continue to utilize techniques learned from Elaine and ebb associates when they first worked with

Lands’ End: organization, analysis, research, creativity, and simplicity are a few of the principles. These

concepts once again come through in this publication. She continues to make complex ideas simple

and enjoyable. This book is a great resource to focus priorities to market your consulting business.”

—Mindy Meads, executive vice president, Lands’ End

“Marketing is the key ingredient to any successful business. Elaine makes the marketing process