360 Degrees Brand Cascade

Based on what you know now about 360 Degree Branding,　write down on the card what you believe to be the three key issues we need to address to be successful 基于你对360度品牌管理的了解，在卡片上写下你认为带来成功的三个主要观点

An issue is something we have to do something about　　观点是一些我们必须要做的事情, 它包含

An opportunity 机会

A problem 问题

A balance we need to make between two or more things在几件事情之间我们需要做的平衡

Introduction- the why and the what 为什么会有360度，什么是360度

The How- four parts of 360 thinking 如何运用 （360度思考的四个部分）

Challenge 挑战

Brand Print 品牌写真

Idea 想法

Brand World 品牌世界