战略管理战略匹配

内外条件的分类 Classification of Internal and External Conditions

优势Strengths: 竞争优势 competitive advantage+stable and healthy internal atmosphere（稳定、健康的条件）.

弱势Weaknesses: 竞争弱势competitive disadvantages+an unstable and unhealthy internal atmosphere（不稳定的内部条件）

1. 优势Strengths

(1) 核心竞争力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availability of capital, CRM-customer relations management.

Examples: Toyota—quality; Benz—image, IBM—service; Coca Cola—international brand recognition; HP—innovation; AT&T—technological expertise.

开发Developing a distinctive competency

利用Exploiting distinctive competency

保护Protecting distinctive competency