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战略管理讲议ppt

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PPT文档简介

互动学习(interactive learning)

以能力培养为中心(focused on ability enhancing)

强调学习过程,用过程保证教学质量(focused on process)

强调问题导向(focused on question)

友好(friendly)

严肃(serious)

有限权利消费者(limited customers)

合理的需要要满足(your sober demand should be satisfied)

知识的“消费”要足够(you have to consume enough knowledge)

要成为合格者(you should be qualified)

Books:

PU

Tomson, Strategic Management (C)

David, Strategic Management (E)

Bateman, Management (C)

China Machine Press

Thompson and Strictland, Strategic Management

Miller, Strategic Management

Hitt, Strategic Management

Free Press

Porter, Competitive Strategy

Porter, Competitive Advantage

Porter, The Competitive Advantage of Nations

Harvard Business School Press, Boston: Kaplan RS, Norton DP. 1992. Strategy Maps..

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