To clarify our strategic objectives 明确我们的战略目标
To develop a systematic approach to managing and measuring our performance against those objectives
按照各项目标,制订绩效管理和测量的系统性方法
To identify the internal systems, skills, and resources required to meet those objectives
确定实现目标所需的内部体系、技巧和资源
Quite simply,很简单,
The Balanced Scorecard (BSC) is a framework that helps organisations implement strategy. 平衡记分卡(BSC)是帮助组织实施战略的一种基本框架
It was developed in the 1990’s by Robert Kaplan and David Norton. (Harvard University)
它是由Robert Kaplan和David Norton(哈佛大学)于上世纪90年代开发的。
The framework looks at an organisation from four perspectives. Traditionally these are the financial, the customer, internal and learning & growth.
该基本框架着眼于一个组织的四个方面,从传统上讲,它们是财务、客户、内部流程和学习与成长。
Agree the mission – often seeking a mandate from its membership 达成使命-通常从成员处寻求授权
Agree what it seeks its customers and stakeholders to perceive 确认其所寻求的客户和利益相关者的观点
Agree the strategic goals which will satisfy the missi
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