奥美品牌管理E

Go back into your groups回到你的小组

Explore the Brand World for your brand发掘你们品牌的品牌世界

Generate Points of Contact options and evaluate them using the Strategic Impact Matrix产出接触点并运用策略矩阵加以评估

Report back in one hours time1小时后报告

Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消费者的每个接触点， 创造可以让品牌前进的伟大IDEA

Selected the richest points of customer involvement on which to focus our efforts

选择消费者投入度最高的接触点， 让我们将力量集中在那里